Experiència 4. Nacho Sánchez. Made in BCN

(CAT)
Made in Bcn parla d’identitat territorial i fa honor al seu propi nom: Barcelona. El projecte té com a propòsit qüestionar quin benefici aporta la identitat d’un territori quan aquest, és un objecte de consum purament estereotipat i el seu valor cultural queda trepitjat per xancletes, mitjons blancs i pals de selfie, evidenciant un model de ciutat que aposta per la confrontació d’una “perifèria” completament eclipsada i un “centre” abassegador en constant expansió.

En un entorn on el disseny es presenta com a agent de canvi i es posa al servei de la transformació social, Made in Bcn busca especular, proposar futurs possibles redefinint i qüestionant el model de ciutat actual. El projecte proposa com a escenari, una Barcelona despullada i alliberada de la seva identitat de plàstic, reduïda a la seva expressió més quotidiana. I es pregunta: Què quedaria?

El principal objectiu del projecte és parlar de Barcelona des d’una perspectiva personal, subjectiva. Prendre una posició, madurar-mitjançant el procés de disseny plantejant més preguntes que respostes i poder confrontar així la incoherència ètica que viu el teixit urbà de la ciutat.

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Experiencia 4. Nacho Sánchez. Made in BCN

(CAST)
Made in Bcn habla de identidad territorial y hace honor a su propio nombre: Barcelona. El proyecto tiene como propósito cuestionarse qué beneficio aporta la identidad de un territorio cuando éste, es un objeto de consumo puramente estereotipado y su valor cultural queda pisoteado por chanclas, calcetines blancos y palos de selfie, evidenciando un modelo de ciudad que apuesta por la confrontación de una “periferia” completamente eclipsada y un “centro” acaparador en constante expansión.

En un entorno donde el diseño se presenta como agente de cambio y se pone al servicio de la transformación social, Made in Bcn busca especular, proponer futuros posibles redefiniendo y cuestionando el modelo de ciudad actual. El proyecto propone como escenario, una Barcelona despojada y liberada de su identidad de plástico, reducida a su expresión más cotidiana. Y se pregunta: ¿Qué quedaría?

El principal objetivo del proyecto es hablar de Barcelona desde una perspectiva personal, subjetiva. Tomar una posición, madurarla mediante el proceso de diseño planteando más preguntas que respuestas y poder confrontar así la incoherencia ética que vive el tejido urbano de la ciudad.

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